Powerful CRM Analytics Solution in Development at Klient

Powerful CRM Analytics Solution in Development at Klient

Go beyond Salesforce analytics with Klient!

The anticipation is over! Klient is thrilled to announce the imminent launch of its groundbreaking CRM Analytics product, designed to elevate your business intelligence to new heights. With the promise to increase your earnings and empower your teams, Klient CRM Analytics will enhance the capabilities of the Klient PSA solution and revolutionize how professional services teams analyze and derive insights from the Salesforce platform.

 

What is CRM Analytics?

Formerly known as Tableau CRM, Einstein Analytics, and Wave, CRM Analytics is a robust cloud-based analytics and business intelligence (BI) solution seamlessly integrated into the Salesforce platform. Kllient CRM Analytics empowers users to transcend the limitations of traditional Salesforce reports, offering dynamic dashboards for in-depth analysis of complex object models and providing a unified view of external and Salesforce data.

 

What can you do with Klient CRM Analytics?

* Advanced Reporting: Go beyond the constraints of standard Salesforce reports with Klient CRM Analytics’ capabilities in complex cross-object reporting.
* Unified Dashboards: Visualize external data alongside Salesforce data in one dynamic dashboard for comprehensive insights.
* AI Integration: Unlock the power of AI and predictive insights to make better data-driven decisions.
* Snapshot Analytics: Delve into historical data with Snapshot Analytics to better understand your business evolution.

 

What are the requirements of Klient CRM Analytics?

CRM Analytics Studio/Data Manager:

* Data Manager: Manage connections and recipes to create datasets.
* Analytic Studio: Create and manage apps, datasets, dashboards, and templates.

Packaging and Security:

* Security: The auto-installed package is set to be shared view to the entire organization for ease of access.

Streamline your operations and empower your teams with the right metrics to succeed! Get ready to experience a new professional services performance data era with Klient CRM Analytics. Stay ahead in the dynamic world of business intelligence by watching for the official launch of our new product.

You have specific questions about this product? Contact us.

Klient Renews and Extends Partnership with Sage Intacct

Klient Renews and Extends Partnership with Sage Intacct

Klient Renews and Extends Partnership with Sage Intacct

Exciting News! Klient PSA is now officially part of the Sage Intacct Marketplace, boasting a robust network of over 200 applications and deepening its integration with Sage financial management and accounting cloud.

PSA power for delivering successful projects every time 
Klient PSA is a specialized software solution and a top-rated Salesforce automation app tailored for professional services organizations. It is designed to automate and streamline various operational aspects such as project management, resource allocation, time and expense tracking, and billing and invoicing. With these functionalities, Klient PSA facilitates efficient project execution, optimal resource utilization, accurate financial management, and improved overall productivity for service-oriented businesses. Its integration capabilities, like those with accounting platforms such as Sage Intacct, enhance its utility by providing seamless data flow and real-time financial insights, making it a valuable tool for modern service management.

State-of-the-art accounting and financial management software platform
Sage Intacct is a sophisticated cloud-based financial management and accounting software, primarily catering to small and mid-market businesses. Its core strength lies in providing comprehensive financial management tools, including advanced functionalities for general ledger, accounts payable, accounts receivable, cash management, and order management. A standout feature of Sage Intacct is its ability to deliver real-time financial reporting and analytics, enabling businesses to make informed decisions based on the latest data. Additionally, its cloud-based nature offers the flexibility to manage financials remotely, a crucial aspect in today’s dynamic work environments. The software is known for its customization options and scalability, ensuring that it can adapt to the unique needs of a business and grow alongside it. Moreover, Sage Intacct’s robust integration capabilities, particularly with other business management tools and platforms, streamline operations and enhance overall financial management efficiency.

Klient and Sage are coming together to drive optimal financial performance
Integrating Klient PSA with Sage Intacct revolutionizes the way businesses handle their operations and finances. This seamless connection between professional services automation and accounting means data flows effortlessly and accurately from one platform to the other, eliminating the time-consuming and error-prone process of manual data entry. Real-time data synchronization offers up-to-the-minute financial insights, essential for strategic decision-making and effective financial management. This integration not only enhances operational efficiency but also ensures accuracy and compliance with financial regulations, contributing to a more streamlined, cost-effective, and scalable business model. Moreover, the improved backend processes lead to a better customer experience, with quicker and more accurate billing. In essence, the Klient PSA and Sage Intacct integration is a game-changer, transforming the way professional services businesses manage their projects and finances, paving the way for growth and success in a highly competitive marketplace.

This expansion into the Sage Intacct Marketplace marks our strengthened presence in the realm of the financial management and accounting cloud solutions provided by Sage, boasting a robust network of over 200 software integrations.

More Klient PSA features are coming soon
In the coming months, we’ll be rolling out several new features that will significantly enhance our connector’s performance. These updates are designed to streamline processes and provide more flexibility and control over the way you manage your financial data.

One of the key new features is the introduction of “Expense Sync”. This function will allow for seamless synchronization of expense data between platforms, ensuring that all financial records are up-to-date and accurate. This feature is particularly beneficial for professional services businesses looking to maintain precise financial records and improve expense management.

Additionally, we’re introducing “Custom Fields Mapping & Sync”. This feature will allow users to create and map custom fields between our system and connected platforms. This enhanced level of customization ensures that specific data unique to your business can be accurately synced and reflected in your financial reports.

These new features are part of our ongoing commitment to provide you with a robust, user-friendly connector that adapts to your growing business needs. We believe these enhancements will greatly improve your experience and efficiency in managing your financial data. Stay tuned for more updates as we continue to innovate and evolve our services to serve you better.

Sage and Klient partnership

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Klient PSA to Enforce Multi-Factor Authentication in 2024

Klient PSA to Enforce Multi-Factor Authentication in 2024

Salesforce will enforce Multi-Factor Authentication (MFA) for direct logins when Spring ‘24 rolls out in the January – February 2024 timeframe. This is a significant step towards providing sufficient protection against cyberattacks and improving the security of your data within your CRM platform and Klient PSA app.

Where will this change apply? It applies to Lightning Experience, Salesforce Classic, and all Salesforce mobile apps in all editions.

When will this change go into effect? On April 8, 2024 (Source: Salesforce release notes).

Read on to learn how your team can prepare for Multi-Factor Authentification auto-enablement in all UI logins to your Salesforce org.

Since Klient is natively built on Salesforce, any MFA-related hiccups could impact your seamless access to our software. We strongly recommend setting up MFA before the implementation date to ensure a smooth transition. Consider these guidelines when enabling multi-factor authentification (MFA) in your Salesforce accounts:

  1. When Salesforce enables MFA, users who already have this enabled won’t experience any changes.

  2. Users who weren’t previously logging in with MFA will be guided through the process to register. Users will need Salesforce’s Authenticator app (screenshot below) on their mobile device to login with MFA.

  3.  To manage at the org level, your Salesforce admin can enable MFA for all direct UI logins (see screenshot below). There will be a 30-day grace period where users can skip registration and login without MFA.

If you need assistance or would like Klient to perform your MFA upgrade, please let us know by booking a meeting with our team.

Multi-Factor Authentification (MFA) on Klient

Download Salesforce Authenticator app

 

5 New Klient PSA Features to Boost Productivity You Need to Know

5 New Klient PSA Features to Boost Productivity You Need to Know

Over the past few months, our team has been quite busy delivering numerous platform upgrades and collaborating closely with our power users to chart the optimal evolution path for our product.

These enhancements reflect our commitment to continuous improvement and respond to the valuable insights shared by our fantastic user community! Based on your latest releases, here’s a recap of the top 5 features you should know.

1. **New Workspace Now Generally Available (Release 48.9)**: This major update officially launches our new Workspace, which was previously in beta. It includes enhancements like task filters in the Global Workspace, export capabilities, a refresh button, and the ability to edit rich text fields directly from the Workspace Grid.

2. **Teams Enhancements (Release 48.8)**: This release presents significant improvements in team management. It simplifies the synchronization between Team and Project Resource Team objects, allowing for easier addition or removal of team members, and introduces a new feature for assigning teams from the Task Side Panel.

3. **Timesheet Approval Enhancements (Release 48.7)**: The Timesheet Approval and My Timesheets interfaces have been made more flexible, with customizable fields in the grouping header and the ability to save last used search values for quicker access.

4. **Manual Scheduling Mode (Release 48.8)**: A new Manual scheduling mode is introduced, giving more control over work schedules and task assignments. This feature allows for changes in tasks and assignments without automatically updating the existing Task Assignments’ dates and schedules.

5. **Invoice PDF Preview Page & Onboarding Wizard Enhancements (Release 48.8)**: The Invoice PDF Preview Page, previously a Beta feature, is now fully available, allowing users to review invoice content before generating a PDF.

These features represent significant strides in enhancing the functionality and user experience of our software, catering to the evolving needs of project management and team coordination.

We look forward to the continued feedback of our users as we strive to enhance their experience with our product further!

————————————–

BONUS TRACK: (Re)watch our last webinar for a comprehensive overview of the cutting-edge Klient PSA features launched last Fall.

Klient webinar December 2023

Klient Launches Partner Program to Unlock Lucrative Revenue Streams for the North American Salesforce Ecosystem

Klient Launches Partner Program to Unlock Lucrative Revenue Streams for the North American Salesforce Ecosystem

Klient Launches Partner Program to Unlock Lucrative Revenue Streams for the North American Salesforce Ecosystem

[Montreal, November 15th, 2023] — Klient, the trusted global name in Professional Services Automation software, is thrilled to announce its Klient Partner Program, an enticing opportunity for Salesforce Partners and digital transformation businesses evolving in the professional services space to supercharge their earnings by co-selling and implementing our industry-leading platform: Klient PSA. This program promises lifelong commissions, setting the stage for a successful, mutually beneficial partnership.

Happy Customers, Recurring Revenue

Klient’s Partner Program is designed to bring smiles to Salesforce customers and a steady stream of income to our business partners. By joining our ranks, Salesforce Partners can tap into the potential for recurring revenues while helping their clients deliver successful projects every time with Klient PSA, and Klient’s outstanding Advisory Services.

Four North American Partners Officially Join the Program

Klient Partner Program helps Salesforce Partners and Professional Services firms turn happy customers into revenue streams and business growth. Klient’s first partner cohort includes the following companies: Saasinct (USA), Incloud (Canada), Devpresso (Canada) and Ownly (Canada).

“At Klient, we believe in empowering our ecosystem partners for mutual success. Together, we can create new possibilities, foster innovation, and fuel growth in the world of Professional Services Automation.”
Yanick Abraham, CEO
Klient, Salesforce Partner

“As a Salesforce Partner, we’re always searching for innovative ways to delight our clients and expand our horizons. Joining the Klient Partner Program allows us to bring Klient’s PSA technology to the forefront of our service offerings. We’re enthusiastic about the prospect of recurring revenues and empowering our clients with the best PSA tools available.”
Katie Bluth, CEO
Saasinct, Salesforce Partner

“We are thrilled to announce our strategic partnership with Klient, a recognized leader in the market. Their cutting-edge solution outperforms all others currently available in the PSA space, empowering us to provide unparalleled value and productivity to our esteemed customers. It is a privilege to be among the inaugural partners embarking on this extraordinary journey with Klient.”
Dave Lechasseur, Founder
Devpresso, Salesforce Partner

“Klient’s reputation in the global market for Professional Services Automation software is unmatched. We’re proud to be part of the inaugural Klient Partner cohort, alongside such esteemed global companies. This partnership is a testament to our commitment to delivering exceptional solutions to our clients. Together, we’re prepared to lead the way in the industry and make a significant impact.”
Eric Bourret, VP of Business Solutions & Partner
Incloud, Salesforce Partner

“Our journey as a Klient Partner promises not only financial success but also the satisfaction of knowing we’re delivering outstanding project success to our clients. The Klient PSA platform provides the means to streamline operations, and that aligns perfectly with our mission. Lifelong commissions and a consistent revenue stream add an extra layer of excitement to our journey towards operational excellence.”
Richard Maltais, Managing Partner
Ownly, Salesforce Partner

Our partners have long tapped into the power of Salesforce business solutions. As the digital transformation landscape continues to evolve, we are committed to working alongside our partners to provide the best PSA technologies and resources our ecosystem has to offer. By championing Klient PSA across their regional markets, our partners will continue to deliver innovative, growth-focused solutions to their customers.

Global customers across five regional markets are using Klient PSA as a powerful Business Operating System that allows them to run their entire firms on Salesforce and propel their growth forward. The timing couldn’t be better for Salesforce Partners to embrace our technology and lead the way toward operational excellence!

Become a Klient Partner

As a Klient Partner, you can embark on a journey toward increased profitability. We understand the unique challenges and demands of the professional services industry. That’s why Klient PSA, our all-in-one Professional Services Automation platform, is trusted by businesses around the world. It’s designed to make projects successful, every time.

Key Program Benefits

Lifelong Commissions: Earn money on every Klient PSA license sold, and enjoy this revenue stream for life. Klient Partners can earn commissions of up to 15% ARR (Annual Recurring Revenue), creating a consistent source of income.

Enhanced Earnings: Partnering with Klient allows you to diversify your revenue streams and increase your profitability. By providing your customers with Klient PSA, you’re helping them deliver successful projects, which in turn, will lead to long-lasting relationships and more business opportunities.

Lead Generation Content: Klient commits to boosting the brand awareness of its partners by crafting engaging customer success stories aimed at increasing the visibility of its service offerings and expert teams.

Lead the Way: Stand out as a leader in the industry by offering your customers a comprehensive solution for managing and scaling professional services businesses. Klient PSA empowers teams to streamline their operations, enhance project delivery, and achieve greater success.

How to Join

Becoming a Klient Partner is your runway to financial success and more happy customers! To apply to this exciting program, simply visit our website at https://www.klient.com/partners and follow the easy steps to get started. Our dedicated team is ready to assist you in your journey toward sustainable growth and increased profitability!

About Klient

Klient’s leading Professional Services Automation platform, Klient PSA, allows you to make customers happy and keep them coming back for life! Trusted by businesses worldwide, our platform helps organizations deliver successful projects, optimize their operations, and drive growth. With a commitment to excellence, we empower businesses to thrive in the competitive professional services landscape.

Explore our Partner Profiles

For media inquiries and further information about Klient’s Partner Program, please contact:

Andres Restrepo
Marketing Advisor
[email protected]
438-438-4204

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How to survive Salesforce Multi-Factor Authentication Update

How to survive Salesforce Multi-Factor Authentication Update

Klient Tips #33

FOR PROJECT MANAGERS

How to survive Salesforce Multi-Factor Authentication Update

How To Make Your Orgs More Secure on Salesforce.

From January 12th to February 10th next year, the 🧙‍♂️ Wizards of the Obelisk Tower will be casting a spooky interdimensional spell making Multi-Factor Authentication (MFA) mandatory for all Salesforce users. This is a significant step towards making sure digital ghouls, trolls and zombies don’t harm or infect your orgs! The Curse of the Dark Hacker is real, so we made this tip to help you protect your teams properly.

As a natively built on Salesforce app and practitioners of the Mystical Digital Arts, we prepared this guide to help you avoid any MFA-related hiccups that could impact your seamless access to the Salesforce software framework. We strongly recommend setting up MFA before the implementation deadline 💀 to ensure a smooth transition.

Admins can turn up the magic by reviewing and keeping this spellbook handy, and casting these magical multidimensional protections 👇

How to prepare your team for Salesforce Multi-Factor Authentification update taking place in January-February 2024.

 

1. When Salesforce enables MFA, users who already have this enabled won’t experience any changes.

2. Users who weren’t previously logging in with MFA will be guided through the process to register. Users will be invited to connect to their accounts via the Salesforce Authentification mobile app.

3. To manage at the org level, your Salesforce admin can enable MFA for all direct UI logins (see screenshot below). There will be a 30-day grace period where users can skip registration and log in without MFA.

If you need further supernatural assistance or would like Klient to perform the MFA upgrade on our PSA Platform, please let us know or book a meeting with us directly here.

 

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Improve Team Productivity with Unread Messages View in Slack

Improve Team Productivity with Unread Messages View in Slack

Klient Tips #32

FOR PROJECT MANAGERS

Improve Team Productivity with Unread Messages View in Slack

How Teams Can Communicate Better with Slack.

Have you ever wondered about the potential consequences of missing your team members’ messages/replies while collaborating on platforms such as Slack? Drawing from our own experience, broken communication flows can have severe repercussions on day-to-day project execution.

Avoid these potential pitfalls by making sure your team have the Unread Message View activated on Slack, as this feature might not be enabled by default.

Missing a beat on your projects can often lead to unintended but entirely preventable consequences, including…

  • Missed Deadlines: If you miss important messages related to project deadlines or updates, it can lead to delays in completing tasks or projects.
  • Communication Breakdown: Missing messages can result in miscommunication or misunderstandings within the team, affecting collaboration and coordination.
  • Reduced Responsiveness: Failing to respond promptly to messages may give the impression of unavailability or disinterest, potentially affecting team morale.
  • Overlooked Opportunities: Important announcements or opportunities shared in Slack may go unnoticed, causing your team to miss out on valuable information or initiatives.
  • Increased Workload: Colleagues may need to follow up or resend messages, creating extra work for both you and them.
  • Decreased Efficiency: Having to backtrack and catch up on missed messages can disrupt your workflow and decrease overall efficiency.
  • Strained Relationships: Repeatedly missing messages can strain relationships with team members who rely on timely responses and contributions.
  • Loss of Context: Missing messages may result in a lack of context for ongoing discussions, making it harder to contribute meaningfully when you do catch up.

 

How to set up and use Unreads view in Slack?

 

1. Access Unreads: From your desktop, click “Unreads” on the left sidebar. Don’t see this option? Adjust your sidebar preferences.

2. Pin to Sidebar: Adjust sidebar preferences to always show Unreads.

3. Sort & Filter: Use the “Sort” and “Filter” menus to organize messages.

 

4. Mark as Read: Click “Mark as Read” to clear read messages.

 

5. Jump to a Channel: Click a message timestamp to visit a channel for more context.

 

To minimize the impacts of broken comms on your team’s productivity, it’s essential to consistently review and promptly respond to messages in Slack. Additionally, consider making Slack features such as the Unread Messages View a standard practice within your teams to ensure collaborators never miss out on important project information.

 

Want to unlock more productivity on Slack?

 

Check out these upcoming events:

Things you’ll learn:

  • How to customise your Slack environment to maximise productivity
  • Slack best practices that allow you to work more efficiently
  • How you can continuously get maximum value from Slack, by adopting new features

 

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Top Sales & Marketing KPIs for Professional Services

Top Sales & Marketing KPIs for Professional Services

List of top Sales and Marketing KPIs for Professional Services

Top Sales & Marketing KPIs for Professional Services

What are the most important Sales and Marketing KPIs for Professional Services Businesses?

In the dynamic world of professional services, where growth and success depend on effective sales and marketing strategies, tracking the right Key Performance Indicators (KPIs) is paramount. This collection of KPIs falls under the “Sales and Marketing” category, focusing on the metrics that can supercharge your acquisition efforts, boost conversions, and drive revenue. Whether you’re a seasoned professional services firm or just starting, understanding and monitoring these KPIs will help you stay competitive and achieve your goals.

Formula for calculating Sales Growth Rate

  • Formula definition: ((Current Period Sales — Prior Period Sales) / Prior Period Sales) x 100
  • Department: Sales/Marketing
  • Frequency: Annually/Monthly/Quarterly
  • Purpose: To keep track of your sales and Gauge the pace at which a firm’s revenue from client engagements expands over a given period.

Tip: To get a percentage, divide (current earnings – previous earnings) by previous earnings, then multiply by 100. Sales growth is measured annually, but you can measure it monthly or quarterly. Relevant revenue growth is unaffected by monthly seasonal swings. Organizations with seasonal revenue should measure sales increase in the same month (or season) as the previous year.

Formula for calculating Lead to Opportunity Ratio or Conversion Rate

  • Formula definition: (Number of leads converted into opportunities / total number of leads) x 100
  • Department: Sales/Marketing
  • Frequency: Monthly
  • Limitation: Sales Cycle Length
  • Purpose: To quantify the proportion of leads successfully transformed into valuable business opportunities. The lead-to-opportunity conversion rate is a crucial metric within the professional services sector. It serves as a valuable indicator, pinpointing the percentage of qualified sales prospects within the industry.

Tip: You can see how well your sales staff is doing by looking at the Lead Conversion Rate. Its formula is the number of leads converted into sales divided by the total number of leads multiplied by 100. It is highly recommended to report on this professional services KPI every month.

Formula for calculating Lead to Customer Ratio

  • Formula definition: (Number of leads converted into customers / total number of leads) x 100
  • Department: Sales/Marketing
  • Frequency: Monthly, Weekly
  • Limitation: Sales Cycle Length
  • Purpose: To gauge if your team is good at winning new customers and closing deals. This metric is critical to evaluating the sales funnel’s performance of a professional services provider.

Tip: Lead to Customer Ratio measures how many qualified leads became actual sales or conversions during a specific period, divided by the total number of qualified leads generated within that same time frame. It finds utility within the professional services realm for evaluating the efficiency of a firm’s diverse acquisition channels. Typically, this conversion rate is computed on either a weekly or monthly basis.

Formula for calculating Forecasted Revenue Recognition

  • Formula definition: (Total Billable Hours Sold for a Period / Avg. Billable Hours Consumption per period)
  • Department: Sales/Marketing/Operations
  • Frequency: Monthly
  • Purpose: To evaluate how much revenue your professional services business will generate from new sales in the following period.

Tip: Revenue recognition is the process of accounting for revenue. Revenue is recognized when it is earned, and it is measured by the fair value of the consideration received or to be received.

There are five primary methods of revenue recognition: the cash basis, accrual basis, completion of the contract, percentage of completion, and time-based. Most professional services consulting firms will use the percentage of completion method as the most relevant for their businesses.

Personally, we like to use that principle to recognize forecasted revenue. You can use those principles to evaluate your sales pipeline and your requirements for new sales. To be able to calculate a forecast on the percentage of completion, we like to calculate my billable hours consumption rate. Most consulting services firms have different rhythms for project completion based on each phase. We generally like to set up a formula that fits our reality with our occupation rate and our starting lag.

A real-life example of Forecasted Revenue Recognition in the Professional Services sector.

Here is an example. We like to set our year in 28-day periods (4 weeks). Each billable resource generally consumes 160 hours per period. As a team of 10, we consume 1600 hours per period. We normally have 5 projects happening simultaneously in parallel. So, we can estimate an average of 320 billable hours consumption for one project. If we sell 2000 hours this month, it will take us 6.25 months to complete our projects.

By calculating this way, you can start setting objectives and goals for your team that consider your billable hours needs.

Formula for calculating Sales Capacity by Employee/Skills/Roles Utilization

  • Formula definition: Team’s Total Capacity – Number of Planned Hours
  • Variance: Project Manager’s Total Capacity – Number of Planned Hours for Project Manager
  • Department: Sales/Marketing/Operations
  • Frequency: Monthly/Quarterly
  • Goal: To evaluate how much your team could sell in the following period.

Tip: There are two different ways to calculate sales capacity.

a) One is to define a Sales Capacity for a rep. Evaluate how much each sales rep might be able to generate. As a consulting/professional services firm, you want to be able to calculate your team’s capacity in terms of new sales.

b) In terms of forecasting, you want to be able to have your team’s capacity for the following weeks/months based on your planning.

Formulas for calculating Number of Canceled Sales/Projects/Requests

  • Formulas definitions
    • Ratio: # of Sales Lost/Disqualified due to Capacity / Total # of Leads
    • Amount: of Sales Lost/Disqualified due to Capacity x Values
    • Perfect Salesmen Formula: # of Leads x Our Best Lead to Won Opportunities Ratio x Avg. Won Opportunities Values
  • Department: Sales/Marketing
  • Frequency: Monthly/Quarterly/Yearly
  • Purpose: To evaluate if your sales team is able to manage volume capacity effectively.

Tip: To compute a cancellation rate, it’s important to keep that information in your CRM. At Klient, we like to have visibility on timing/capacity reasons why a lead or customer decided to cancel their request. It gives us visibility on how many billable hours we could reach if we had more resources.

The challenge arises when a sales team has a service team at low capacity. They will unconsciously reduce their internal pressure to close sales.

A real-life example of Number of Canceled Sales

We had a rep who, in 3 years, went from a 25% to 80% disqualification rate. He would over-disqualify for random reasons because he knew we didn’t have the capacity. Unfortunately, our opportunity won rate stayed the same. As a result, our Lead to Customer ratio went from 35% to 12% over those 3 years.

We monitor Opportunity Won Rate and Disqualification Rate to verify that phenomenon. This is why we like to calculate a “perfect sales rep” formula as well as compare our year to our best historical ratios. In short, It tells us how much money we left on the table.

Formulas for calculating Cost per Lead/Opportunity/Customers (per channel)

  • Formula definition for Paid Channels: Direct Marketing Fees (CPC/CPL) + Indirect Marketing Fees / # of Leads
  • Formula definition for Organic Search: Net New Content Indirect Marketing Fees / Net New Organic Leads
  • Department: Marketing/Sales
  • Frequency: Monthly/Quarterly/Yearly
  • Purpose: Evaluate the impact of your marketing investments by channel

Tip: You only need to know your total number of leads and your entire marketing budget to calculate your cost per lead.
The price-per-lead formula is straightforward. It’s as simple as dividing your marketing budget by the number of new leads. You may calculate your cost per lead (CPL) using this information.

To get an accurate outcome, you must consider the number of leads and the amount of money spent on marketing. As a Marketing department head is often a jack of all trades. It makes more sense to do this when it’s performance marketing (Growth Marketing Department). This is why we recommend to split Indirect marketing fees and direct marketing fees per paid channel.

  • Direct Marketing Fees are the CPC bid that you might pay to a platform like Google Search.
  • Indirect Marketing Fees are the time and content assets required to create and maintain that campaign.

I always say that a content/SEO marketing team has no impact on day-to-day leads. They create for the future.

  • New Net Content Indirect Marketing Fees: Cost per New Blog + Time for Integration + Cost if I need new Assets for Conversions.

This is why a lot of CEOs invest in Organic/SEO lead generation. Everything that you create will continue to generate leads even if you fire your whole marketing team. It will only slowly decrease due to the lack of maintenance.

Formula for calculating Customer Acquisition Cost

  • Formula definition: (Sales Costs + Marketing Costs) / Number of New Customers
  • Department: Sales/Marketing/Operations
  • Frequency: Monthly/Quarterly/Yearly
  • Purpose: Self-explanatory

Tip: To calculate Customer Acquisition Cost (CAC), sales and marketing costs are multiplied by the number of new customers acquired in a given period. One of the essential KPIs for investors is represented by this indicator. Understanding a company’s ability to grow and its profitability are two of the primary purposes of this tool.

Consider the lifetime worth of a customer (LTV) when calculating CAC. Return on investment (ROI) can be gauged using this criteria.

This is an important KPI for a professional services business. As it will give you the project size that you need to sell to break even. It doesn’t mean that you shouldn’t accept projects under that size. But it does mean that your team needs to be conscientious of customer value.

Formula for Website Audience Growth

  • Formula definition: (Users from the current period – Users from previous period ) / Users from previous period X 100 = (%) Period Growth Rate
  • Department: Marketing
  • Frequency: Monthly/Quarterly/Yearly
  • Purpose: Evaluate if my website’s content audience is growing.

Tip: There are several ways to measure the performance of your website (or business, for that matter) using KPIs. Still, the most common method is to look at the number of unique visitors that come to the site each month and the number of unique visitors that return to the site each month.

This KPI is good for following organic growth/lead generation and brand notoriety. You can use that as a starting point to measure your conversion rate.

Social Media Audience Growth Rate (Linkedin, Facebook, Facebook, Instagram)

  • Formula definition: (Net New Social Media Subscribers / Total Audience) x 100
  • Department: Marketing
  • Frequency: Weekly/Monthly/Quarterly/Yearly
  • Purpose: Evaluate if my social media audiences are growing and if my brand ambassadors are being enrolled.

Tip: Social following metrics evaluate the success of your social media distribution and brand ambassador engagement. An effective social media strategy is built on recognizing the correct variables (topic clusters, platform formats, push timing) for generating successful content.

Conclusion

As you delve into the realm of Sales and Marketing KPIs, remember that these metrics serve as your compass, guiding you towards a more prosperous future. Regularly measuring and analyzing these indicators will empower your team to make data-driven decisions, optimize campaigns, and ultimately increase your firm’s bottom line. Harness the power of these KPIs, and watch your professional services firm thrive in the market.

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7 Reasons For Running SOC 2 and GRC Policies on Salesforce

7 Reasons For Running SOC 2 and GRC Policies on Salesforce

Why you should run your SOC 2 control matrix and IT GRC policies on Salesforce

7 Reasons For Running SOC 2 and GRC Policies on Salesforce

You’ve heard the phrase “eating your own dog food,” a business colloquialism that speaks to the act of using your own products to validate their quality. For Salesforce ISV Partners, managing SOC2 Control Matrix and IT Governance, Risk Management, and Compliance (IT GRC) Policies on Salesforce is a classic case of practicing what you preach. Needless to say, a vast majority of businesses consider governance, risk, and compliance features when selecting a platform. But what exactly are the advantages of using the Salesforce platform to run your SOC 2 controls and IT GRC Policies?

 

This blog post explores five business benefits Salesforce delivers when transitioning towards these frameworks.

 

1. Centralized Control

Running your SOC2 Control Matrix and IT GRC Policies on Salesforce brings everything under one roof. A centralized view aids in real-time monitoring and quick adjustments.

2. Customization

Salesforce’s platform is extraordinarily customizable. You can tailor your SOC2 and IT GRC protocols to fit the specific needs and processes of your organization.

3. Ecosystem Synergy

Your business probably already relies on Salesforce for CRM, customer service, or marketing. Extending the platform to cover governance and compliance streamlines operations and minimizes data silos.

4. Auditing Made Easier

Salesforce has robust built-in auditing features that automatically track changes, making it significantly easier to maintain and prove compliance.

5. High-Security Standards

Salesforce is a SOC2-compliant platform. Running your compliance protocols on a platform that is already aligned with high-security standards assures better protection. From our own experience, by integrating compliance metrics within the CRM we get faster response time to security incidents.

6. Scalability

As your organization grows, so will your compliance requirements. Salesforce’s scalable architecture ensures you’re well-equipped to adapt to these evolving needs.

7. Utilizing Professional Services Automation (PSA) Tools

PSA solutions like Klient PSA offer features explicitly designed for governance, risk management, and compliance. These features can simplify integrating and managing your SOC2 and IT GRC requirements on Salesforce.

 

Running your SOC 2 Control Matrix and IT GRC Policies on Salesforce isn’t just practical, it’s a strategic move that can simplify compliance, improve security, and provide a competitive edge. The time to integrate is now.

In another blog post of this collection, we explore what SOC 2 compliance can bring to your business as a Salesforce ISV Partner.

Simplify your SOC 2 journey by leveraging tools specifically designed to support governance, risk, and compliance. Join the Klient Ecosystem to gain exclusive access to our Control Matrix templates and IT GRC Policies.

 

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Understanding SOC 2 for Salesforce ISV Partners

Understanding SOC 2 for Salesforce ISV Partners

Understanding SOC 2 for Salesforce ISV Partners

Understanding SOC 2 for Salesforce ISV Partners

[Montreal, November 15th, 2023] — Klient, the trusted global name in Professional Services Automation software, is thrilled to announce its Klient Partner Program, an enticing opportunity for Salesforce Partners and digital transformation businesses evolving in the professional services space to supercharge their earnings by co-selling and implementing our industry-leading platform: Klient PSA. This program promises lifelong commissions, setting the stage for a successful, mutually beneficial partnership.

Happy Customers, Recurring Revenue

Klient’s Partner Program is designed to bring smiles to Salesforce customers and a steady stream of income to our business partners. By joining our ranks, Salesforce Partners can tap into the potential for recurring revenues while helping their clients deliver successful projects every time with Klient PSA, and Klient’s outstanding Advisory Services.

Four North American Partners Officially Join the Program

Klient Partner Program helps Salesforce Partners and Professional Services firms turn happy customers into revenue streams and business growth. Klient’s first partner cohort includes the following companies: Saasinct (USA), Incloud (Canada), Devpresso (Canada) and Ownly (Canada).

“At Klient, we believe in empowering our ecosystem partners for mutual success. Together, we can create new possibilities, foster innovation, and fuel growth in the world of Professional Services Automation.”
Yanick Abraham, CEO
Klient, Salesforce Partner

“As a Salesforce Partner, we’re always searching for innovative ways to delight our clients and expand our horizons. Joining the Klient Partner Program allows us to bring Klient’s PSA technology to the forefront of our service offerings. We’re enthusiastic about the prospect of recurring revenues and empowering our clients with the best PSA tools available.”
Katie Bluth, CEO
Saasinct, Salesforce Partner

“We are thrilled to announce our strategic partnership with Klient, a recognized leader in the market. Their cutting-edge solution outperforms all others currently available in the PSA space, empowering us to provide unparalleled value and productivity to our esteemed customers. It is a privilege to be among the inaugural partners embarking on this extraordinary journey with Klient.”
Dave Lechasseur, Founder
Devpresso, Salesforce Partner

“Klient’s reputation in the global market for Professional Services Automation software is unmatched. We’re proud to be part of the inaugural Klient Partner cohort, alongside such esteemed global companies. This partnership is a testament to our commitment to delivering exceptional solutions to our clients. Together, we’re prepared to lead the way in the industry and make a significant impact.”
Eric Bourret, VP of Business Solutions & Partner
Incloud, Salesforce Partner

“Our journey as a Klient Partner promises not only financial success but also the satisfaction of knowing we’re delivering outstanding project success to our clients. The Klient PSA platform provides the means to streamline operations, and that aligns perfectly with our mission. Lifelong commissions and a consistent revenue stream add an extra layer of excitement to our journey towards operational excellence.”
Richard Maltais, Managing Partner
Ownly, Salesforce Partner

Our partners have long tapped into the power of Salesforce business solutions. As the digital transformation landscape continues to evolve, we are committed to working alongside our partners to provide the best PSA technologies and resources our ecosystem has to offer. By championing Klient PSA across their regional markets, our partners will continue to deliver innovative, growth-focused solutions to their customers.

Global customers across five regional markets are using Klient PSA as a powerful Business Operating System that allows them to run their entire firms on Salesforce and propel their growth forward. The timing couldn’t be better for Salesforce Partners to embrace our technology and lead the way toward operational excellence!

Become a Klient Partner

As a Klient Partner, you can embark on a journey toward increased profitability. We understand the unique challenges and demands of the professional services industry. That’s why Klient PSA, our all-in-one Professional Services Automation platform, is trusted by businesses around the world. It’s designed to make projects successful, every time.

Key Program Benefits

Lifelong Commissions: Earn money on every Klient PSA license sold, and enjoy this revenue stream for life. Klient Partners can earn commissions of up to 15% ARR (Annual Recurring Revenue), creating a consistent source of income.

Enhanced Earnings: Partnering with Klient allows you to diversify your revenue streams and increase your profitability. By providing your customers with Klient PSA, you’re helping them deliver successful projects, which in turn, will lead to long-lasting relationships and more business opportunities.

Lead Generation Content: Klient commits to boosting the brand awareness of its partners by crafting engaging customer success stories aimed at increasing the visibility of its service offerings and expert teams.

Lead the Way: Stand out as a leader in the industry by offering your customers a comprehensive solution for managing and scaling professional services businesses. Klient PSA empowers teams to streamline their operations, enhance project delivery, and achieve greater success.

How to Join

Becoming a Klient Partner is your runway to financial success and more happy customers! To apply to this exciting program, simply visit our website at https://www.klient.com/partners and follow the easy steps to get started. Our dedicated team is ready to assist you in your journey toward sustainable growth and increased profitability!

About Klient

Klient’s leading Professional Services Automation platform, Klient PSA, allows you to make customers happy and keep them coming back for life! Trusted by businesses worldwide, our platform helps organizations deliver successful projects, optimize their operations, and drive growth. With a commitment to excellence, we empower businesses to thrive in the competitive professional services landscape.

Explore our Partner Profiles

For media inquiries and further information about Klient’s Partner Program, please contact:

Andres Restrepo
Marketing Advisor
[email protected]
438-438-4204

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Replace all your tools with Klient, Salesforce #1 PSA platform

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